THAILAND: Slowdown to Hit Non-TV Segment Hard

Non-TV advertising, particularly billboards and print media such as newspapers and magazines, will be severely affected by the economic slowdown this quarter, as clients are increasingly cautious and spending their ad budgets more selectively, reports Kwanchai Rungfapaisarn of 'The Nation'.
"We don't think non-TV advertising will perform well during the economic difficulties in the last quarter of the year.

It is in the nature of advertisers to cut spending on non-TV ads during a downturn and focus on television, which they believe will contribute sales in return," Rathakorn Surbsuk, head of The Exchange, Mindshare's media-investment unit, said last week.

For more, visit 'The Nation'.