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Chinese Netizens Clock in 1 Billion Hours Daily

Internet users in China spend about one billion hours online each day, says a Boston Consulting Group report titled 'China's Digital Generations 2.0: Digital Media and Commerce Go Mainstream''.

The comprehensive study of online behaviour in China was based on quantitative  data as well as interviews with nearly 2,000 people from 12 cities in 11 of China's 22 provinces.

According to the study, majority of China's digital consumption comes from those aged 35 and under, who make up 73 percent of China's total online population and account for more than 80 percent of China's online hours.

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